Instead of a Red Rider B. B. Gun, our SYO has asked Santa for only two things this Christmas. A microphone and a Barbie.
The Barbie is to the feminist as soda machines in elementary schools are to dentists.
But I've come to believe that, to this generation of Six-Year-Olds, Barbies have become innocuous. Their retro shape, occupational ideals and fashion sense fail to evoke the mother-daughter conflicts they once did.
Why you ask?
Two recent articles tee-up my argument.
The first, "What's Wrong With Cinderella?" by Peggy Orenstein.
The second, "Little Hotties" by Margaret Talbot records the rise of Bratz as the major rival to the 47 year old Barbie brand.
In the first article, Peggy Orenstein questions and chronicles the whole "Princess" culture that has enveloped little girls over the last six years.
Diana may be dead and Masako disgraced, but here in America, we are in the midst of a royal moment. To call princesses a "trend" among girls is like calling Harry Potter a book. Sales at Disney Consumer Products, which started the craze six years ago by packaging nine of its female characters under one royal rubric, have shot up to $3 billion, globally, this year, from $300 million in 2001. There are now more than 25,000 Disney Princess items. "Princess," as some Disney execs call it, is not only the fastest-growing brand the company has ever created; they say it is on its way to becoming the largest girls' franchise on the planet.
As a feminist mother — not to mention a nostalgic product of the Grranimals era — I have been taken by surprise by the princess craze and the girlie-girl culture that has risen around it. What happened to William wanting a doll and not dressing your cat in an apron? Whither Marlo Thomas? I watch my fellow mothers, women who once swore they'd never be dependent on a man, smile indulgently at daughters who warble "So This Is Love" or insist on being called Snow White. I wonder if they'd concede so readily to sons who begged for combat fatigues and mock AK-47s.
More to the point, when my own girl makes her daily beeline for the dress-up corner of her preschool classroom — something I'm convinced she does largely to torture me — I worry about what playing Little Mermaid is teaching her. I've spent much of my career writing about experiences that undermine girls' well-being, warning parents that a preoccupation with body and beauty (encouraged by films, TV, magazines and, yes, toys) is perilous to their daughters' mental and physical health. Am I now supposed to shrug and forget all that? If trafficking in stereotypes doesn't matter at 3, when does it matter? At 6? Eight? Thirteen?
On the other hand, maybe I'm still surfing a washed-out second wave of feminism in a third-wave world. Maybe princesses are in fact a sign of progress, an indication that girls can embrace their predilection for pink without compromising strength or ambition; that, at long last, they can "have it all." Or maybe it is even less complex than that: to mangle Freud, maybe a princess is sometimes just a princess. And, as my daughter wants to know, what's wrong with that?
"Playing princess is not the issue," argues Lyn Mikel Brown, an author, with Sharon Lamb, of "Packaging Girlhood: Rescuing Our Daughters From Marketers' Schemes." "The issue is 25,000 Princess products," says Brown, a professor of education and human development at Colby College. "When one thing is so dominant, then it's no longer a choice: it's a mandate, cannibalizing all other forms of play. There's the illusion of more choices out there for girls, but if you look around, you'll see their choices are steadily narrowing."
The infatuation with the girlie girl certainly could, at least in part, be a reaction against the so-called second wave of the women's movement of the 1960s and '70s (the first wave was the fight for suffrage), which fought for reproductive rights and economic, social and legal equality. If nothing else, pink and Princess have resuscitated the fantasy of romance that that era of feminism threatened, the privileges that traditional femininity conferred on women despite its costs — doors magically opened, dinner checks picked up, Manolo Blahniks. Frippery. Fun. Why should we give up the perks of our sex until we're sure of what we'll get in exchange?
In the 1990s, third-wave feminists rebelled against their dour big sisters, "reclaiming" sexual objectification as a woman's right — provided, of course, that it was on her own terms, that she was the one choosing to strip or wear a shirt that said "Porn Star" or make out with her best friend at a frat-house bash. They embraced words like "bitch" and "slut" as terms of affection and empowerment. That is, when used by the right people, with the right dash of playful irony. But how can you assure that? As Madonna gave way to Britney, whatever self-determination that message contained was watered down and commodified until all that was left was a gaggle of 6-year-old girls in belly-baring T-shirts (which I'm guessing they don't wear as cultural critique). It is no wonder that parents, faced with thongs for 8-year-olds and Bratz dolls' "passion for fashion," fill their daughters' closets with pink sateen; the innocence of Princess feels like a reprieve.
Maybe Princess is the first salvo in what will become a lifelong struggle over her body image, a Hundred Years' War of dieting, plucking, painting and perpetual dissatisfaction with the results. Or maybe it isn't. I'll never really know. In the end, it's not the Princesses that really bother me anyway. They're just a trigger for the bigger question of how, over the years, I can help my daughter with the contradictions she will inevitably face as a girl, the dissonance that is as endemic as ever to growing up female. Maybe the best I can hope for is that her generation will get a little further with the solutions than we did.